Metal press launch pack

Client

BBH

Material

Promolyte, HD foam

Packaging Details

This promolyte pack spearheaded the launch of the Audi R8 super car. A high density foam inner housed a replica car and the boxes made from hinged metal were closed with a magnetic flap. The logos were screen printed in matt silver.

Metal press launch pack
Packaging Material - High density foam, aluminium laminate

01

Packaging Material - Promolyte, HD foam

02

Packaging Material - Anodised aluminium, paper over board

03

Packaging Material - Promolyte, HD foam, PVC

04

Packaging Material - Silver glow tinplate

05

Packaging Material - Anodised aluminium

06

Packaging Material - Tinplate, HD foam

07

Packaging Material - Aluminium, HD Foam, Paper over board

08

Packaging Material - Anodised aluminium, hand stitched italian leather, custom rivets

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